5 Ways to Identify Bot Traffic for Your Website

Identify Bot Traffic for Your Website

The ultimate goal of creating an online business is to reach more users. Maximizing the visibility of your site is the main goal of your business.

Web traffic helps you deliver your business, product, or service to a geographically diverse audience around the world. It also attracts more users, creates more business opportunities, and inspires advertisers to trust their strategy.

However, each platform has its dark side. As your online business grows, about half of your web traffic will come from robots. Bot traffic is simply non-human traffic sent by spiders and robots to your site.

This traffic is generally low-quality traffic, which fools marketers into believing that their site has web users. legitimate, but it is spam and distorts the data it collects. So how do you know if there are robots in your web traffic? In other words, how do you check if your site visitor is a human and not a robot? Trademarks can detect bot traffic by tracking, tracking, and analyzing the following website values: the tendency to move Web traffic usually increases gradually over time.

This growth includes organic marketing, paid marketing, and content quality. Depending on your actions, such as: So if there is a sudden increase in traffic in a day or a week, a bell should automatically ring to indicate that it may be a vehicle and not a person.

This traffic greatly distorts the normal schedule, convincing marketers to generate a lot of traffic to their site. rejection rate Websites loaded with bots have a higher rejection rate. A rejection rate of less than 50% and between 20-25% is considered convenient and profitable depending on the nature of the business.

There are also scenarios where the exit rate drops to an impractical minimum of 10% or increases to an impractical level of 95%, which could indicate suspicious bot activity on your site.

traffic source Traffic comes from three main types of channels or sources: natural, direct, and link. During a bot attack, traffic flows primarily directly from the source. Healthy, people-centered traffic usually comes from organic and referral sources, such as social networks and search engines, where you maximize your efforts.

Pageviews are Simple and easy to identify. If you see a lot of hits from a single IP address in a very short amount of time, you can confirm that a bot is attacking your site.

These bots usually populate websites at regular, recurring intervals, creating an unnatural bias in the normal traffic schedule.

unexpected geographical location Even if your site visitors are geographically dispersed and your target audience is not close to your business location, robots can be intelligently identified.

If customers visit your site regularly at the “x” point and suddenly come from the “y” point, it could be a sign of bot traffic.

There are many tools on the internet to detect and filter these bots to keep them from coming back to your website.

We recommend that you check your website daily or weekly to monitor and process your bot traffic.