challenge for macro photography

Apple is inviting users of the iPhone 13 Pro, iPhone 13 Pro Max to take pictures of the little things in a great macro photography style and share them in the “Photographed on iPhone” challenge. The challenge runs from January 26 until February 16, 2022. Winners will be announced in April.

Macro photography style

The iPhone 13 Pro features the most advanced camera system ever on the iPhone, where for the first time users can take clear and stunning photos with a focus distance of 2 cm.

To celebrate macro photography, Apple invites users to share their favorite macro photos taken on the iPhone 13 Pro iPhone 13 Pro Max on social media Instagram and Twitter with the hashtags ShotoniPhone and iPhonemacrochallenge to participate in the challenge.

A panel of judges with long experience in photography and from the Apple team will evaluate photos sent from around the world and select 10 photos to win awards. The winning photos will be celebrated in an exhibition on the Apple Newsroom website, on Apple’s Instagram account and on other official Apple accounts. They may also appear in digital campaigns, in Apple stores around the world, on banners, or at Soo.


Tips for shooting a macro with iPhone 13 Pro:

Be sure to get closer to what you want to shoot, as you can get closer to 2 cm away.

Keep the primary focus point close to the center of the frame, where the focus is most obvious when using macro photography on iPhone.

Tap an area in the field of view to select a specific focus point.

Shoot at 5x to capture the wide field of view of the ultra-wide camera, or try shooting at a rate of 1x for a closer framing option, and the iPhone will automatically switch cameras when approaching while maintaining the 1x frame option


Send your macro footage: 

Share the best macro photos taken on iPhone 13 Pro, iPhone 13 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge to take part in the challenge. With the model used in the image description. You can also email your photos in the highest resolution to, using the file format “firstname_lastname_macro_iPhonemodel.” The title line should be: “Application for a challenge shot on iPhone with macro photography.” Photos can be sent immediately after being taken from the camera or modified through Apple’s editing tools in the Photos app or using external software. Acceptance of photo submissions starts at 6:01 a.m. PST on January 25, 2022 and ends at 11:59 p.m. PST on February 16, 2022. You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate family members.

The winning photos will be celebrated at an exhibition on the Apple Newsroom website, on Apple’s Instagram account and other official Apple accounts. They may also appear in digital campaigns, in Apple stores around the world, on banners, or in a public photo gallery. Winners will be notified on or near April 12, 2022.

If you choose to send your photos via social media, you should make your photos public. Ineligible submissions include images that violate someone else’s rights, including but are not limited to copyright, trademark, privacy, publicity, or any other intellectual property rights or civil rights; contain sexually explicit, naked, obscene, violent, or other unacceptable or inappropriate content; or detracts in any way from Apple or any other person or party.

Apple strongly believes artists should be paid for their work, and photographers who take the five winning photos will receive a license fee for using those photos in Apple’s marketing channels. You retain your rights to your photo; however, by submitting your photo Apple grants a fee-free, worldwide, irreversible, non-exclusive, one-year license to use, modify, publish, display, distribute, and create derivative works from the image. Any reproduced image will include the photographer’s name, and if your photo is chosen to appear on an advertising banner, you also agree to allow Apple to use the exclusive commercial use of the image for the duration of the photo.

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