Advertising for small businesses is a big challenge because they have limited budgets. For such small businesses, vehicle wraps are one of the most cost-effective and effective forms of marketing. It is relatively much cheaper than traditional advertising media such as billboards, TV commercials, and radio jingles. Unlike Google ads, TV commercials, or other print media, there are no recurring costs.
The basics of vehicle wrap advertising
A vehicle wrap often referred to as a vinyl wrap, is an automotive aftermarket process in which a large vinyl cover or printed vinyl decal is applied directly to the vehicle’s original paint. A vehicle wrap can be either partial or complete. A partial vehicle wrap is called a vehicle wrap and covers some parts of the vehicle such as the windows, while a full wrap covers the entire vehicle.
Vehicle wraps, also known as vehicle branding, can be applied to cars, vans, trucks, and almost any other vehicle. The cost of a vehicle wrap depends on several factors, such as the type of vehicle, the size of the vehicle, the type of film used, the extent of the wrap, etc. Companies that choose a vehicle wrap will find that their investment lasts for an extended period (usually 5 to 7 years).
Are you ready to design visually compelling signage that not only grabs viewers’ attention but also leaves a lasting impression? Here are a few things to keep in mind to ensure the success of your vehicle wrap.
1) Measure twice, wrap once
The film must be properly measured before it is applied to the vehicle. Once you have the correct measurements, you can get an accurate quote from the digital printing company. Inaccurate measurements can affect the overall appearance and also distort the design.
To get the right measurements for a custom vehicle wrap, you should measure the length, width, and height of the vehicle. Also, click some photos of your vehicle from different sides and provide them to the lettering company for reference.
2) Keep it simple
You must keep the vehicle wrap simple, attractive, and easily visible from a distance. Since you have a limited window of time to get your message across, most mobile ads keep their information small and concise.
3) Consider the colors carefully.
To achieve perfect contrast, better visibility, and better readability, you should choose colors carefully. To maximize the effectiveness of the design, limit yourself to two to three color combinations.
Below are some proven color combinations that elicit positive and influential reactions from customers:
Yellow and blue – Conveys a playful but confident impression.
Black and Orange – Conveys a sense of vibrancy and power.
Red, navy blue, and yellow – Exudes confidence and strength.
Black and Red – A fierce combination that exudes intensity.
Blue and white – Conveys confidence and calm.
4) Be brief
Use as few words as possible to get the most out of your vehicle wrap. Never try to sell through mobile advertising platforms. The design of the vehicle wrap is only for the branding of the company. For typography, use fonts that are best for quick readability.
5) Use appealing shapes.
Shapes play an important role in visual design elements. They help in customer engagement by creating visual interest. Companies can use shapes to add creativity to their fonts. They can also be used to frame content and provide a focal point to the design. Using unique and creative shapes in vehicle wrap advertising increases the chances of being seen by potential customers.
6) Choose the right film
Use the highest quality film to ensure that your design fits well with the shape of your vehicle. Low-quality films will not last long and may even damage the original vehicle’s paint job when removed.
Bonding the film
If you follow the above principles properly, you can create a mobile advertisement that is not only dynamic and colorful but also has a “wow” factor that attracts customers.